A Glimpse into Our Leadership
Raphael, CEO (Ex-BCG Partner):
With a career rooted in Unilever and then as a Partner at BCG, Raphael specialized in value‑creation strategy, commercial growth, and commercial excellence. As BCG Partner, he discovered a passion for marrying strategic foresight with hands-on execution across a wide array of sectors—including consumer goods, retail, fashion, travel, banking, and media. Leveraging his comprehensive expertise in marketing & go-to-market, trading & sales optimization, customer experience, digital ecosystems, data & analytics, and organizational talent, he founded Real Consulting. His vision: to offer clients not just strategic excellence, but executional agility, grounded experience, and exceptional value—far beyond what traditional top-tier consultancies provide.
Core Philosophy: Execution Anchored in Expertise
At Real Consulting, we don’t just craft strategies—we execute them. Our core belief is that strategic vision without implementation delivers no value. Our team of industry leaders and consulting talents ensures that every recommendation transitions seamlessly from concept to action.
We are not your typical consultancy. By staying lean and leveraging a curated network of senior experts, we provide top-tier strategic thinking at a fraction of the cost, while maintaining agility and strong client collaboration.
Why “Who We Are” Matters
Understanding who we are helps prospective clients see not only our credentials, but our differentiated approach. We’re not just strategists—we’re implementers, partners, and catalysts for transformation. Knowing this ensures clients approach Real Consulting with clear expectations and confidence in our ability to deliver real-world results.
Target Keywords
To optimize this page for search engines and capture the right audience, here are suggested target keywords:
- “Strategic growth consulting UK”
- “Hands-on implementation consultancy London”
- “Commercial growth experts UK”
These keywords align with Real Consulting’s value proposition and will help attract decision-makers seeking both strategy and execution excellence.
A Short Introduction to Real Consulting
Real Consulting is a boutique consultancy based in London, founded by Raphael, a former BCG Partner and Unilever executive. We specialize in commercial growth by blending foresight with execution. Our unique model combines strategic consulting with direct implementation, ensuring clients achieve rapid topline growth and bottom-line efficiencies without the inflated team structures typical of large firms.
Services That Deliver Measurable Impact
Positioning: Go-to-Market Strategy
A strong go-to-market (GTM) strategy defines how brands connect their offer with the right audience at the right moment. At Real Consulting, we design GTM strategies that embed clear positioning, channel priorities, and customer messaging into every market entry or product launch. This ensures our clients achieve competitive differentiation and speed to market. From assessing market readiness to mapping channel activation, we make sure growth plans are not only theoretically sound but executable at pace.
Marketing: The Retail Journey
In retail, success depends on understanding the complete customer journey—from discovery to purchase and loyalty. We help brands and retailers redesign their marketing strategies to match today’s omnichannel reality. This includes optimizing in-store experiences, digital touchpoints, promotions, and loyalty programs. By aligning marketing execution with customer expectations, we help businesses unlock higher conversion rates, retention levels, and lifetime value.
Value: Design to Cost
True commercial growth also requires financial discipline. Our design-to-cost approach helps organizations create value by balancing product design, customer needs, and profitability. We work with clients to identify cost levers across product portfolios, supply chains, and operations—without compromising customer experience. This ensures that every innovation or product refresh is profitable, scalable, and aligned with long-term growth objectives.
Digital: Customer Acquisition
Digital transformation has rewritten the rules of customer acquisition. At Real Consulting, we bring deep expertise in digital marketing, performance campaigns, and data-driven targeting to help brands reach and engage customers at scale. Whether through search, social, programmatic, or e-commerce integrations, our strategies ensure that acquisition campaigns deliver measurable ROI. By combining creativity with analytics, we help clients expand their customer base while lowering acquisition costs.
Enablement: Martech Integration
Great strategies need the right tools to succeed. That’s why we focus on marketing technology (MarTech) enablement—ensuring clients can leverage platforms and data to drive real-time decisions. From CRM integration to marketing automation and personalization engines, we help organizations build the technological backbone required to execute their growth strategies efficiently. With the right MarTech stack, companies gain agility, transparency, and the ability to continuously optimize campaigns.
Final Thoughts
By presenting the “Who We Are” page in this structured, SEO-optimized format—featuring a compelling narrative about leadership, a clear value proposition, targeted keywords, and strategic backlinks—Real Consulting can position itself strongly in the UK consulting space.
Let me know if you’d like to expand this into a longer About Us page, or create additional internal backlink strategies using other services like How We Deliver or Growth Expertise pages!
